Per-pet spending has risen more than sixfold among owners who treat animals as family, and the additional baht is not flowing where the industry assumes. Thailand’s pet market is growing, but not because there are more pets A single pet…
Thailand placed eighth in Numbeo’s 2026 Health Care Index, and the result moved quickly from a database entry to a national talking point. For a country positioning itself as a medical, wellness, and long-stay destination, a top-ten global ranking is…
Domestic tourism is not a backup market. Six years of data show it is one of Thailand’s most reliable demand engines, and one of its most under-monetised. Thailand’s tourism story is usually told through the eyes of international visitors. The…
Twelve and a half million tourists visited Chiang Mai in 2023. The city’s accommodation sector ran at occupancy rates that, by the standards of the past decade, represent a solid recovery. Operators across hospitality, wellness, food, and experience filled their…
A Chiang Mai spa operator running a four-night retreat priced at 18,000 baht is competing, without necessarily knowing it, against a Balinese retreat priced at three times that amount for the same duration. The Bali product is not better by…
Vietnam received 12.6 million international arrivals in 2023, less than half of Thailand’s 28 million. By the headline numbers that dominate regional tourism coverage, Thailand is still well ahead. The problem with treating that gap as reassurance is that Vietnam…
The most awkward thing about Thailand’s tourism data is not what it reveals about failure. It is what it reveals about success. The system works. It brings in visitors, fills rooms, and sustains employment across every region of the country.…