Category Research

Beyond the Hospital: Is There a Business Case for Medical Facilitators? 

ธุรกิจที่อยู่ระหว่างผู้ป่วยต่างชาติกับโรงพยาบาลไทย  A Family’s Decision Imagine a family from the Gulf considering medical treatment in Thailand for their young child with a long-term condition. This is a fictional scenario, but the questions they face are real.  They find several hospitals online,…

From Sliced Bread to Sourdough: The Many  Directions of Thailand’s Bread Market 

two directions for thai bread market

จากขนมปังปอนด์ถึงซาวร์โดว์: ตลาดขนมปังไทยที่เปลี่ยนไปหลายทาง  Toast served with pandan custard is a useful starting point for understanding bread in Thailand. The bread itself is still a familiar slice. But paired with sang-kha-ya, a sweet custard fragrant with pandan and rich with coconut milk,…

Thailand’s Quiet Chocolate Revolution

In a converted farm building in the Mae On valley, 40 minutes east of Chiang Mai Old City, a single-origin cacao bean is fermented, roasted and pressed into a finished bar without leaving the property. The output at the Skugga…