Category Research

Songkran 2026 has just ended. The moat road is quieter, the water guns are packed away, and Chiang Mai is settling back into its regular rhythm. But as the city comes down from one of its biggest weeks of the…

Songkran 2026 has just ended. For Chiang Mai’s hotels, that means the most anticipated occupancy window of the year has closed — and the post-festival accounting begins. How did rates hold? Did the high-value demand materialise? Did the advance booking…