Domestic tourism is not a backup market. Six years of data show it is one of Thailand’s most reliable demand engines, and one of its most under-monetised. Thailand’s tourism story is usually told through the eyes of international visitors. The…
In a converted farm building in the Mae On valley, 40 minutes east of Chiang Mai Old City, a single-origin cacao bean is fermented, roasted and pressed into a finished bar without leaving the property. The output at the Skugga…
Twelve and a half million tourists visited Chiang Mai in 2023. The city’s accommodation sector ran at occupancy rates that, by the standards of the past decade, represent a solid recovery. Operators across hospitality, wellness, food, and experience filled their…
A Chiang Mai spa operator running a four-night retreat priced at 18,000 baht is competing, without necessarily knowing it, against a Balinese retreat priced at three times that amount for the same duration. The Bali product is not better by…
Vietnam received 12.6 million international arrivals in 2023, less than half of Thailand’s 28 million. By the headline numbers that dominate regional tourism coverage, Thailand is still well ahead. The problem with treating that gap as reassurance is that Vietnam…
The most awkward thing about Thailand’s tourism data is not what it reveals about failure. It is what it reveals about success. The system works. It brings in visitors, fills rooms, and sustains employment across every region of the country.…
Chiang Mai has been ranked the top destination in Asia for culinary activities, according to Agoda’s 2026 Travel Outlook Report, published April 16. The ranking is based on activity bookings made on the Agoda platform from January to March 2026.…
Songkran 2026 has just ended. The moat road is quieter, the water guns are packed away, and Chiang Mai is settling back into its regular rhythm. But as the city comes down from one of its biggest weeks of the…
Songkran 2026 has just ended. For Chiang Mai’s hotels, that means the most anticipated occupancy window of the year has closed — and the post-festival accounting begins. How did rates hold? Did the high-value demand materialise? Did the advance booking…