Songkran 2026 has just ended. For Chiang Mai’s food and beverage sector, that means the city’s most intense trading window of the year has closed. Tables that were full for days are quieter again. The question now — as it…
Every year, Tripadvisor publishes its Trendcast — a forward-looking analysis of traveler behavior drawn from millions of bookings, reviews, and forum conversations across its global platform. It is one of the most data-rich documents in travel, and the 2026 edition…
Thailand’s tourist discovery infrastructure has just been rebuilt. The Amazing Thailand app launched 15 March 2026 with an AI engine recommending businesses to millions of inbound visitors. TAGTHAi has two million downloads, an active Chiang Mai City Pass with 60…
Two platforms now shape how international visitors discover and book businesses in Chiang Mai. The first is TAGTHAi, Thailand’s national tourism super-app with over two million downloads and an active Chiang Mai City Pass that embeds partner businesses into visitor…
Demand Shifts, Market Quality, and Structural Pressures Thailand’s post-COVID tourism recovery has not followed a straight line, nor has it returned to its previous form. Instead, the recovery has unfolded in three distinct waves, each shaped by global travel sentiment,…