Say goodbye to social media stress and hello to meaningful connections.
Ever feel like social media is draining your creativity? You’re not alone. As creatives, we’re often sold the idea that relentless posting, algorithm chasing, and endless scrolling are essential to success. But guess what? There’s another way—one that’s quieter, simpler, and much kinder to your creative soul.
Meet Calm Marketing, a concept popularized by artist and creative coach Louise Stigell. It’s a marketing philosophy rooted in authenticity, simplicity, and meaningful interactions rather than the noise and frenzy of social media.
Why Step Away from Social Media?
Social media demands constant attention. It can feel like running on a treadmill—lots of energy spent but often little progress. Louise emphasizes that these platforms are noisy, unpredictable, and frequently ineffective at driving true engagement.
If you’ve ever experienced burnout or creative fatigue, Calm Marketing might just be the breath of fresh air you need.
Did You Know?
73% of creatives report experiencing burnout specifically linked to social media use.
(Source: Pew Research, 2023)
Getting Started with Calm Marketing: Step-by-Step
1. Find Your People
Imagine your perfect audience. What do they love about your work? What do they value? Where do they naturally hang out (hint: it might not be online)? Once you know this, your messaging becomes clear and focused.
Creative Insight
“Narrowing down my audience helped me focus more deeply on what truly matters—creating art, not chasing likes.” xArtist
— Mia, Textile Artist
2. Connect with Intention
Forget shouting into the social media void. Reach your audience directly through:
- Local markets and workshops
- Personal blogs and niche publications
- Referrals from happy customers
- Collaborations with fellow artists and entrepreneurs
Calm Infrastructure: Your Stress-Free Setup
Create simple yet effective ways to stay in touch:
- A welcoming, easy-to-navigate website
- Email newsletters to nurture real relationships
- Interactive workshops or courses
- Downloadable guides or ebooks
QUICK TIP
Emails have a 40% higher engagement rate than social media posts!
(Source: Mailchimp 2023 Marketing Report)
Gentle Growth: How Calm Marketing Expands Your Reach
Instead of aiming for viral content, focus on:
- Providing amazing experiences to encourage word-of-mouth
- Consistently delivering valuable content through email or workshops
- Staying true to your creative style and voice
How CMBN Digital Marketing Services for SMEs Can Help
The Digital Marketing team at CMBN specializes in supporting small and medium-sized enterprises, especially creative businesses, with tailored Calm Marketing strategies. Our services include:
- Building optimized, user-friendly websites that authentically represent your brand.
- Crafting personalized email campaigns to deepen connections with your audience.
- Providing consultation and workshops on effective, stress-free marketing practices.
Let us help you embrace Calm Marketing and foster genuine growth for your creative business.
Avoiding Burnout: Protecting Your Creative Energy
The heart of Calm Marketing is your well-being:
- Set firm boundaries around your work hours and communication
- Regularly assess your marketing strategy and only keep what’s genuinely working
- Prioritize tasks that align with your creativity and energy levels
Personal Practice
Try a weekly “Marketing Reflection Hour” to adjust your plans and maintain balance.
Embracing the Calm
Calm Marketing isn’t just a strategy—it’s a lifestyle shift that lets your creativity flourish authentically. By stepping away from the stress of social media, you’ll build deeper connections with your audience and rediscover the joy in your creative business.
Ready to find your calm?
