By CMBN Staff Writer
OpenAI has just made one of its most powerful research tools — Deep Research — free for all users. Previously reserved for paid subscribers, this tool enables ChatGPT to perform intensive, multi-step research across the web, gathering and analyzing information to produce detailed reports.
For entrepreneurs, small businesses, and e-commerce sellers in Chiang Mai, this opens up new ways to access in-depth market insights, competitor analysis, and trend reports without spending hours manually searching.
You can access the new Deep Research feature here:
👉 https://openai.com/chatgpt
What Is Deep Research?
Deep Research is an “agentic” capability built into ChatGPT that allows users to send an AI model on an extended research mission. By clicking the new “Deep Research” button and submitting a query, users instruct ChatGPT to search the internet for information, reason through its findings, and build a detailed response.
Unlike a normal ChatGPT conversation, Deep Research queries can take several minutes to complete — but the result is a much deeper, more thoroughly sourced report. The AI reasons step-by-step, verifying sources and adjusting its path to deliver better answers.
For example, when asked to analyze Google’s Q1 financial report with a focus on AI-related revenue, Deep Research produced a detailed summary based on credible sources like The Verge and Search Engine Land — highlighting real figures like Google’s 8.5% year-over-year rise in search advertising revenue and a 28% jump in Google Cloud revenue.
How Much Access Do Users Get?
Previously, even paying ChatGPT Plus users ($20/month) were limited to 10 Deep Research queries per month. Now, with OpenAI’s new lightweight version powered by the 4o-mini model, access is expanding:
- Free ChatGPT Users: 5 Deep Research queries per month
- Plus, Teams, and Education Users: 25 queries per month (first 10 full-powered, remaining 15 lightweight)
- Pro Users ($200/month): 250 queries per month, split evenly between full-powered and lightweight versions
This means that even small businesses in Chiang Mai — without large research budgets — can now tap into the benefits of AI-driven research.
3 Real-World Ways Chiang Mai F&B Companies Can Use Deep Research
🍜 1. Analyze Competitor Menus and Pricing
Ask Deep Research to scan the web for menus and pricing of similar cafes or restaurants in Chiang Mai. Quickly identify gaps, trends, or potential pricing adjustments without doing manual fieldwork.
📣 2. Study Tourism and Seasonal Trends
Use Deep Research to gather information on tourist arrivals, local events, and seasonal travel patterns. Apply these insights to time promotions and menu changes more effectively.
💬 3. Optimize Digital Advertising Strategies
Request a Deep Research report summarizing the latest Facebook and Instagram advertising trends for restaurants and cafes targeting tourists. Find actionable ideas for ad creatives, targeting, and budgeting based on real, recent data.
Why It Matters for Chiang Mai Business Leaders
In today’s fast-moving business environment, intelligence is an edge.
Deep Research allows business owners, marketers, and entrepreneurs to:
- Perform market research without hiring a dedicated agency
- Analyze competitor strategies
- Understand customer sentiment across platforms
- Save dozens of hours on data gathering
Adam Brotman, cofounder and co-CEO of AI consultancy Forum3, suggests using Deep Research not only to find information but to combine it with your own public documents — such as social media data — to generate tailored insights and action plans.
As Brotman explains, “the true power lies in using AI to combine document analysis with market research to extract comprehensive insights in minutes.”
With Deep Research now available to all ChatGPT users, Chiang Mai entrepreneurs have a new advantage: the ability to unlock high-quality market intelligence quickly and affordably.
Those who embrace AI-powered research early will be better positioned to adapt, compete, and grow.
Ready to explore Deep Research?
👉 Start here
