CMBN Staff

CMBN Staff

How Local Businesses Can Win Big from the MICE Boom

The rise of MICE tourism — Meetings, Incentives, Conferences, and Exhibitions — is reshaping Chiang Mai’s economy. Once known primarily for backpackers and cultural tourism, the city is now positioning itself as a regional MICE hub, attracting large-scale corporate events,…

What is MICE and Why It Matters for Chiang Mai Businesses

what is mice

Chiang Mai is quickly becoming one of Southeast Asia’s most attractive destinations for MICE — an acronym for Meetings, Incentives, Conferences, and Exhibitions. While the term may sound like industry jargon, MICE represents a multi-billion-dollar global sector that blends business…