Category Branding

Why Storytelling Matters in Business In an increasingly competitive business landscape, brands that stand out are those that connect with their audience on a deeper level. Facts and figures may inform, but stories inspire action. Business storytelling is the art…

This morning, I was reviewing a presentation that had no branding—just slides with text, void of any visual identity. It felt disconnected, forgettable. That moment made me reflect on the importance of branding, not just for presentations but for every…