CMBN MEDIA SERVICES — TRADE PR & B2B COMMUNICATIONS
Get into the press
your buyers
actually read.
Thai businesses with genuine export stories are invisible in the international trade media and regional B2B press where their buyers, distributors, and investors make decisions. CMBN closes that gap through researched story angles, journalist relationships across Asia, and editorial standards that survive editorial scrutiny.
THE MARKET REALITY
Most producers have no
international trade press presence.
in Chiang Mai or Northern Thailand.
media research before first contact.
exports annually
media before first contact
to first placement
Reuters to specialist trade press
on all retainers
Your buyer researches you
before you know
they exist.
A buyer for a Singapore supermarket chain, a European natural foods distributor, or a Japanese hospitality group does not call a supplier cold. They search. They read. They look for editorial coverage in the publications their industry reads, and they use what they find to filter who is worth contacting and who is not.
Most Thai export-oriented businesses have good products, strong production capacity, and compelling origin stories. Very few of them have any presence in the trade media those buyers actually consult. The gap is not the product. It is the absence of a credible, internationally visible media footprint.
Trade PR is the discipline that closes that gap. It places your story in the publications your buyers read, positions your leadership as a voice in your sector, and ensures that when a potential partner searches your business name, they find editorial coverage rather than a website in isolation.
“A Thai specialty food producer with a compelling provenance story, sustainable sourcing credentials, and strong export capacity will lose opportunities to a competitor with inferior products but a presence in Food Navigator Asia and TTG Asia. The media footprint is part of the due diligence. Most buyers will not tell you that. They will simply not call.”
The challenge is specific to the Thai market. Domestic digital marketing agencies in Thailand focus on Thai-language platforms, Thai consumer audiences, and Thai media. International PR agencies with Bangkok offices serve multinationals at enterprise pricing. Nobody is serving the Thai exporter who needs credibility in Singapore, Hong Kong, Europe, or Japan at a price point that makes commercial sense.
CMBN was built inside the Chiang Mai business community and exports its intelligence and editorial relationships to international trade media. That combination — local knowledge, international reach, mid-market pricing — is the gap we fill.
Six sectors where Trade PR
changes the commercial outcome.
Each sector has distinct publications, different journalist targets, and specific story angles that land. We know the difference.
Five publication tiers.
One coherent strategy.
Trade PR requires a different media map from consumer PR. The publications that influence B2B buyers, distributors, and investors are specialist, sector-specific, and rarely the ones a general digital agency knows how to pitch.
Regional Business
Business Press
Trade Press
Digital & Tech
Specialist Trade
Six things we do
that move the commercial needle.
Trade PR is not a single tactic. It is a coordinated programme across story development, journalist targeting, thought leadership, and market-entry communications.
Most Thai businesses have never articulated their export story for an international trade audience. The origin story that resonates with a Bangkok consumer needs to be reframed for a Singapore buyer, a European distributor, and a Hong Kong investor. We build that narrative — specific, factually grounded, and structured for the publications that will carry it.
- International buyer persona analysis and messaging framework
- Origin and provenance narrative for each target market
- Competitive positioning against regional peers in target publications
- Export credentials document — the press-ready foundation for all outreach
Trade journalists are not reached the same way consumer journalists are. They cover specific beat verticals, follow sector news closely, and respond to pitches that demonstrate the writer has read their publication and understands the audience. CMBN builds targeted lists for each sector and pitch individually rather than distributing to mass lists.
- Beat-specific journalist identification across target publications
- Tailored pitch construction for each publication and journalist
- AI-assisted outreach with full CMBN editorial oversight
- One intelligent follow-up per journalist — no harassment
Placing your managing director as a quoted source in Nikkei Asia or The Business Times on a topic relevant to your sector positions your business as an authority before a buyer has looked at your catalogue. We identify the comment opportunities, draft the responses, and manage the submission. Your leadership’s name and title do the work.
- Monthly identification of journalist comment requests in target sectors
- Expert commentary drafted and client-approved before submission
- Bylined article pitches to relevant trade publications
- LinkedIn thought leadership content aligned to press activity
THAIFEX, ProPak Asia, Vitafoods Europe, Anuga, SIAL — the major trade events in your sector attract the buyers and press you need to reach. Pre-event pitching to attending journalists, on-site story facilitation, and post-event coverage follow-up are a distinct capability that most exhibiting Thai businesses do not use.
- Pre-event journalist outreach for attending trade media
- Press release and product story preparation for event context
- On-site media meeting facilitation where applicable
- Post-event coverage follow-up and story placement
Entering a new export market — Singapore, Japan, Germany, the UAE — requires a communications package that signals credibility to that market’s buyers and media. We build the materials, identify the right initial media targets, and execute the launch outreach for market-entry campaigns with a clear timeline and measurable milestones.
- Market-specific press pack — adapted from core narrative
- Target market journalist and trade media database
- Launch announcement strategy and distribution
- Six-week concentrated campaign with placement reporting
Industry awards carry significant weight with international buyers. A listing in Asia’s 50 Best, a certification from the Global Wellness Institute, or a feature in the Specialty Coffee Association press transforms a cold conversation with a buyer into a warm one. We identify the relevant awards, build the entry strategy, and amplify the outcomes through the trade media.
- Sector award landscape mapping for your category
- Entry strategy and submission documentation support
- Award announcement PR across trade and business media
- Certification and accreditation communications programme
Why CMBN for
Trade PR.
The assets that make CMBN effective for consumer PR are even more valuable in trade PR — where editorial credibility, research depth, and Northern Thailand positioning carry distinct commercial weight.
Three ways to engage.
One starting point that costs nothing.
Every engagement begins with a free consultation. We identify your most valuable trade media targets, your strongest story angles, and the realistic timeline before any invoice is raised.
- Export narrative development and press-ready credentials document
- One story angle per month developed and pitched
- Tier 3–5 trade media targeting — sector-specific publications
- 40–80 targeted trade journalist contacts per campaign
- AI-assisted outreach with full editorial oversight
- Monthly coverage report with placement value analysis
- 3 placements per quarter guarantee — DA 30+ trade publications
- Everything in Market Entry
- Two story angles per month — consumer and trade simultaneous
- Tier 1–2 regional business press targeting quarterly
- Executive thought leadership programme
- Bilingual Thai/English pitch materials
- Trade event PR support (one per quarter)
- Quarterly media strategy review and forward planning
- 6 placements per quarter including one Tier 1–2 placement
- Everything in Regional Authority
- Three or more concurrent story angles
- Active Tier 1 international press pursuit monthly
- Awards and recognition strategy and execution
- Market-entry campaign capability for new export markets
- Crisis communications monitoring and brief preparation
- Quarterly AI visibility audit across international search platforms
- 10 placements per quarter with two Tier 1–2 guaranteed
CMBN members receive a 20% retainer discount. All prices exclude Thai VAT. Trade PR Audit fee is deducted from month one of any subsequent retainer.
From briefing to
your first trade placement.
Book a free
trade PR consultation.
A 30-minute conversation is all it takes to identify your strongest trade media angles, the publications most likely to cover your story, and what a realistic campaign looks like. No charge. No obligation to proceed.
Book your free consultation Request a Trade PR Audit250 Mahidol Rd, Pa Daet, Chiang Mai 50100
What businesses found when
trade press started covering them.
The pattern is consistent across sectors. Media presence in the right publications changes what happens when a buyer searches your name.
one TTG Asia placement
within the quarter
first placement
Your buyers are searching.
Be where they look.
A free 30-minute trade PR consultation identifies your strongest story angles, the publications most likely to cover your business, and the realistic timeline for your first placement. No charge. No obligation. Most clients make the decision in that first conversation.
CMBN members receive a 20% discount on all retainers. The Trade PR Audit (30,000 THB) is deducted from month one of any subsequent retainer.