CMBN MEDIA SERVICES — EVENT PR & MICE COMMUNICATIONS
The event happens
once. The coverage
lasts far longer.
Most events generate a fraction of the media coverage they could. The press release goes out the day before, the journalist does not show up, and the content created inside the room never finds an audience outside it. CMBN plans the communications programme from the moment the event is confirmed — not from the morning it opens.
THE MISSED OPPORTUNITY
Southeast Asia annually
in media before registering
from post-event earned media
communications at every stage
on all retainers
Most events are
a communications
missed opportunity.
An international conference in Chiang Mai, a product launch at a five-star Bangkok property, a government-sponsored trade event, a corporate incentive programme for 200 executives from Japan — each of these represents a genuine news event with multiple story angles, multiple media moments, and months of content opportunity. Most event organisers use none of it.
The press release goes out 48 hours before the opening. The media contact list is built the week before the event. The content generated inside the event — the speaker insights, the delegate reactions, the visual moments — is posted to the organiser’s social media and nowhere else. The opportunity to reach the MICE press, the industry publications, and the regional business media that would cover the event with the right preparation has been closed before it was ever opened.
Event PR is not reactive. It is planned from the moment the event is confirmed. The story arc, the journalist targets, the pre-event press placements, the on-site media management, and the post-event content amplification are all designed together. CMBN delivers that full programme.
“A well-communicated conference becomes a media event in its own right. The coverage it generates drives registrations for the next edition, positions the organising body as an industry authority, and reaches the buyers, sponsors, and decision-makers that the event itself cannot always seat in the room.”
Chiang Mai’s position in the MICE market is growing. The TAT’s Northern Thailand MICE development programme, the concentration of high-quality conference venues, and the city’s positioning as a creative and technology hub are all driving international event business northward. But the communications infrastructure to support that growth — specialist event PR, MICE media relationships, and English-language press coverage capability — has not kept pace with the venues.
CMBN fills that gap directly. We have the editorial relationships, the MICE media contacts, and the bilingual production capability to deliver event communications that reach the audiences organisers and venues need to reach — in Thailand and across the region.
Six event categories.
One communications methodology.
The communication disciplines differ by event type. The press angle for an international medical conference is not the angle for a corporate incentive programme. CMBN adapts the approach — the target audiences, the publications, and the story framing — to the specific event.
- MICE press outreach to TTG Asia, MICE Asia Pacific
- Speaker announcement and programme press coverage
- On-site media management and press room facilitation
- Post-event proceedings and insight content
- Internal communications and delegate engagement content
- Destination and venue editorial for travel trade press
- Social content and live coverage production
- Post-event corporate communications package
- Press invitation list and journalist briefing management
- Embargo management and coordinated release timing
- Trade and consumer press placement programme
- Photography and asset distribution for editorial use
- Pre-show journalist briefing and product story pitching
- Show press release and product announcement
- Media meeting scheduling at the event
- Post-show placement follow-up and coverage amplification
- Bilingual Thai/English press materials and announcements
- Government and institutional press relationship management
- TAT and official tourism body press coordination
- International wire distribution where appropriate
- MICE trade press coverage programme
- Venue capability and capacity feature placements
- Familiarisation trip facilitation and journalist hosting
- International MICE buyer media targeting
A full communications programme
across all three phases.
Event PR is built across three distinct phases. Most providers handle one. CMBN designs and delivers all three as a single coordinated programme — because the value compounds across phases when the narrative is consistent throughout.
The three phases of event communications each produce distinct outcomes. Pre-event coverage drives registration, sponsor interest, and delegate quality. During-event content captures the story as it happens. Post-event distribution extends the event’s commercial and reputational value well beyond the closing session. Designing all three together — with a single consistent narrative thread — is what separates communications that compounds from communications that disappears.
- Event announcement press release
- Speaker and programme features
- MICE trade press pitching
- Sponsor and partner communications
- Delegate registration content
- Journalist invitation and accreditation
- On-site media management
- Press room and briefing facilitation
- Live social and digital content
- Keynote and session coverage
- Speaker interview facilitation
- Real-time announcement distribution
- Post-event press release and results
- Coverage placement follow-up
- Insight and summary content
- Video and photography distribution
- Next edition announcement seeding
- Coverage report and media value
- Bilingual EN/TH all materials
- Golden Pages event listing
- chiangmaibusiness.net coverage
- CNX Mag editorial where relevant
- The Dispatch newsletter feature
- CMBN community amplification
Identifying the right journalists for each event, issuing invitation and accreditation, preparing press materials at editorial standard, and managing the journalist experience before, during, and after the event. Press who feel well-managed write more and write better.
- Targeted journalist list by publication and beat
- Press accreditation management and day-of facilitation
- Press briefing and background materials package
- Post-event coverage follow-up and relationship maintenance
For conferences, incentive programmes, and venue PR, the MICE trade publications are a distinct target from general business or consumer media. TTG Asia, MICE Asia Pacific, Luxury Travel Advisor, and Travel Weekly Asia reach the event planners, corporate travel managers, and incentive buyers whose decisions drive bookings. These require specific story angles and different pitching approaches.
- Ongoing MICE press coverage programme for venues and PCOs
- Event-specific feature pitching to MICE trade publications
- Familiarisation trip planning and journalist hosting logistics
- MICE award entry strategy and submission support
Every communications asset — press releases, speaker announcements, programme summaries, post-event reports — is produced in English and Thai as standard. Thai-language content is written for Thai readers rather than translated from English originals. For government and association events, institutional register is applied with appropriate honorific conventions.
- Press releases in English and Thai from the same source briefing
- Thai media pitching through CMBN’s domestic press relationships
- Thai-language social content aligned to the English communications
- Translation review for official and government event contexts
The content generated at an event — speaker insights, delegate reactions, venue photography, live session recordings — has a shelf life that extends well beyond the event date when distributed intelligently. We produce and distribute the digital content that converts event activity into a lasting media and search asset for the organiser and the venue.
- Social content production during the event for immediate distribution
- Post-event long-form content: insights, roundup articles, speaker interviews
- chiangmaibusiness.net and CNX Mag editorial placement where appropriate
- The Dispatch newsletter feature for CMBN community amplification
Event sponsors invest in visibility. The communications programme is part of what they are buying. CMBN ensures sponsor recognition is present in all press materials, that sponsor announcements are distributed through the same press channels as the event itself, and that the post-event coverage report documents the full media value of sponsor visibility.
- Sponsor mention protocol in all press materials
- Sponsor announcement press release and distribution
- Partner editorial feature pitching to relevant trade press
- Post-event media value report for sponsor ROI documentation
Events carry inherent communications risk — cancellations, weather, safety incidents, speaker withdrawals, and political context changes. CMBN prepares a scenario-specific response framework before the event opens, identifies the spokesperson, and drafts the reactive holding statements so that if something happens, the response is immediate, consistent, and professional.
- Scenario-based response brief for the event’s three most likely risk categories
- Designated spokesperson preparation and key message agreement
- Attendee and stakeholder communications drafts held ready
- Media monitoring during the event for early warning
The publications that move
the MICE and events industry.
Event PR requires a different press map from consumer or business PR. The publications that influence event planners, corporate travel buyers, MICE professionals, and destination decision-makers are specialist — and they respond to pitches written by people who understand the sector.
The north is growing.
The communications
infrastructure is here.
Chiang Mai’s MICE sector is expanding. The city has invested heavily in conference-grade infrastructure — the MICE Centre at the Chiang Mai International Exhibition and Convention Centre, a concentration of five-star resort venues with dedicated event facilities, and a creative and technology cluster that makes the city an attractive destination for innovation-focused events. International corporate clients and association organisers are moving bookings northward.
What has not kept pace is the specialist communications support those events require. Bangkok has a functioning event PR agency market. Chiang Mai does not. CMBN fills that gap through its editorial infrastructure, its MICE media relationships, and its embedded position in the local business community — which means we know the venues, the PCOs, the DMCs, and the government stakeholders before the event brief arrives.
For events in Chiang Mai, CMBN provides a capability that no Bangkok agency can replicate at the same depth. We cover the event in our own media properties, we brief the local press community, and we connect the event to the CMBN member business network in ways that generate secondary coverage and commercial outcomes beyond the room.
The advantages that come
from being embedded here.
Event PR in Chiang Mai requires a specific combination of local knowledge, media relationships, and editorial capability that a Bangkok agency on a day trip cannot provide.
Three engagement models.
One starting point that costs nothing.
Every engagement begins with a free consultation. We review the event objectives, the target audiences, the media opportunity, and the timeline before any proposal is produced. Most clients find the consultation itself useful regardless of whether they proceed.
- Pre-event announcement press release and distribution
- Targeted journalist outreach — MICE and relevant sector press
- On-site press management (one day included)
- Post-event press release and coverage follow-up
- chiangmaibusiness.net editorial coverage included
- Coverage report with media value analysis
- Full three-phase communications plan and delivery
- Pre-event programme: 8–12 week press build
- Speaker and agenda feature pitching to trade press
- Full on-site press management — all event days
- Bilingual EN/TH all materials as standard
- Social and digital content production during event
- Post-event long-form content and insight distribution
- Sponsor communications package
- CNX Mag and The Dispatch editorial features included
- Ongoing MICE trade press programme for venues and PCOs
- Two story angles per month — venue capability and event case studies
- Familiarisation trip facilitation and journalist hosting support
- MICE award entry strategy — one major award per quarter
- Monthly coverage in chiangmaibusiness.net and CNX Mag
- The Dispatch venue feature (one per quarter)
- Quarterly media review and forward planning session
- 4 MICE press placements per quarter guarantee
CMBN members receive a 20% discount on all retainers and a 10% discount on single-event engagements. All prices exclude Thai VAT and are subject to scope confirmation. Events outside Chiang Mai are available subject to travel costs.
From brief to first
press placement.
event PR consultation.
A 30-minute conversation is all we need to understand your event, its objectives, and the media opportunity available. You leave with a clear picture of what is achievable. No charge. No obligation to proceed. The earlier in the planning cycle we talk, the more options are available.
Book your free consultation Request a proposal250 Mahidol Rd, Pa Daet, Chiang Mai 50100
What happens when the
communications programme is planned from the start.
The pattern is consistent. Events that begin communications planning 8–12 weeks out generate materially more coverage, higher registration rates, and greater sponsor satisfaction than those that begin a week before opening.
The earlier we start,
the more we can achieve.
Pre-event press coverage that drives registration requires 8–12 weeks of lead time. Speaker feature placements in MICE Asia Pacific or TTG Asia require pitching six to eight weeks before the event. Journalist accreditation and press day planning requires at least four weeks. The communications window closes faster than most organisers realise.
A free 30-minute consultation at any stage of the planning cycle is the right starting point. CMBN members receive a 20% discount on all retainers and a 10% discount on single-event engagements.