CMBN MEDIA SERVICES — CHIANG MAI, THAILAND
Digital PR
for Thailand.
Earn editorial coverage in the publications that build authority. Bangkok Post. Nikkei Asia. The Nation. TTG Asia. Coverage that Google trusts, that AI search tools cite, and that your customers believe.
THE MARKET GAP
11,490
registered marketing agencies in Thailand.
Almost none do Digital PR properly.
Almost none do Digital PR properly.
0
specialist Digital PR agencies based in Chiang Mai.
USD 508
average market price for one DA 50+ backlink.
Digital PR earns them differently.
Digital PR earns them differently.
TARGET PUBLICATIONS
Bangkok Post
The Nation
Nikkei Asia
TTG Asia
Condé Nast Traveller
The Standard
Techsauce
TAT News
The Thaiger
Reuters
THE DISTINCTION
What Digital PR
actually is.
Most agencies say they offer PR. Very few do this.
NOT THIS
✕Press release wire distribution
✕Paid advertorial placement
✕Influencer marketing with disclosure
✕Sponsored content disguised as editorial
✕Mass-blast press releases to 10,000 journalists
DIGITAL PR IS
→Earned editorial coverage in independent publications
→Journalist-pitched story angles backed by research
→Expert commentary positioned in national press
→Data-driven stories that editors choose to run
→High-authority backlinks from credible publications
THE OUTCOMES
✓Google E-E-A-T authority signals
✓AI search visibility — ChatGPT, Gemini, Perplexity citations
✓Credibility with international buyers and investors
✓Compounding SEO value from DA 50+ links
✓The Bangkok Post byline money cannot buy
THAI MEDIA ECOSYSTEM
Four publication tiers.
One coherent strategy.
CMBN pitches across every tier of the Thai media landscape. Each tier serves a distinct business objective.
TIER 1
International
Nikkei Asia · Reuters · Condé Nast Traveller · AFAR · Travel + Leisure · TTG Asia
Investor credibility, export market authority, high-net-worth and international buyer audiences
TIER 2
National English
Bangkok Post · The Nation · The Thaiger · The Standard · Coconuts Bangkok · Thai Enquirer
National credibility, expat and business community, Thai professional and government audiences
TIER 3
Regional & Trade
Chiang Mai Citylife · The BigChilli · TAT News · Techsauce · CNX Mag · CMBN Media
Local authority, Northern Thailand positioning, sector-specific and community audiences
TIER 4
Thai Language
Krungthep Turakij · Prachachart Turakij · The Standard Thai · Thai-language digital media
Domestic consumer trust, government relations, local investor and partner audiences
STRUCTURAL ADVANTAGE
Why CMBN.
Five things no digital marketing agency in Thailand can replicate.
01
Editorial capability
CMBN produces original editorial content across chiangmaibusiness.net and CNX Mag. Pitches land because they read like journalism, not marketing copy. We write at the standard journalists expect.
02
Research depth
The CMBN Research Engine builds structured intelligence briefs on every client before a single pitch is written. Research-backed pitches earn three times the response rate of client-supplied talking points.
03
Community intelligence
200+ member businesses. We know the Chiang Mai business community. Sector stories that combine multiple members and genuine community data are more pitchable than single-company profiles.
04
Northern Thailand positioning
Stories from Chiang Mai have structural novelty to Bangkok editors and regional correspondents. You are not competing for column inches with 100 similar Bangkok companies. We know how to use that.
05
Technology with editorial oversight
We use an AI outreach platform for journalist identification and distribution logistics — volume at a scale no manual system matches. CMBN editorial standards govern everything that goes through it. No fabricated quotes. No AI-generated statistics. No story angles that cannot be defended as factually accurate. The automation handles volume. CMBN handles quality.
SERVICE TIERS
Three ways to engage.
All retainers include coverage guarantees. If we do not hit the target, you pay less.
VISIBILITY
45,000
THB / month
- 1 story angle per month
- 40–80 targeted journalist contacts
- AI-assisted outreach
- Monthly coverage report
- 3 placements / quarter guarantee
- DA 30+ qualifying publications
AUTHORITY
POPULAR
75,000
THB / month
- 2 story angles per month
- International press outreach (quarterly)
- Expert commentary programme
- Bilingual Thai / English pitching
- Quarterly media review meeting
- 6 placements / quarter guarantee
MARKET AUTHORITY
120,000
THB / month
- 3+ concurrent story angles
- Tier-1 international press monthly
- Executive positioning programme
- Crisis communications monitoring
- Quarterly AI visibility audit
- 10 placements / quarter guarantee
CMBN members receive a 10% retainer discount. All prices exclude Thai VAT.
TECHNOLOGY + EDITORIAL
How we use AI outreach
responsibly.
AI-powered outreach platforms have changed what is possible at scale. Like any tool, they require editorial judgement to use responsibly.
WHAT OUR AI PLATFORM HANDLES
Journalist identification by beat, publication, and recent coverage
Outreach distribution via CMBN-controlled sender infrastructure
Scheduled follow-up — one follow-up per journalist at five working days
Open and response tracking
Campaign volume that no manual system matches
WHAT CMBN EDITORIAL ADDS
Story angle development and editorial validation before any pitch goes out
All expert quotes sourced from real people and approved by the client
Every factual claim verified — no AI-generated statistics or fabricated data
Journalist relationship management and context-appropriate framing
Editorial judgement: what to pitch, what not to pitch, and when
The automation handles volume. CMBN handles quality. Clients pay for the editorial judgement that determines what goes through the platform — and what does not. Every pitch that leaves CMBN has been written by a human, validated for accuracy, and approved by the client.
THE PROCESS
From onboarding
to coverage.
Five steps. Clear deliverables at every stage.
1
Research brief
The CMBN Research Engine builds a structured brief on your business, sector position, competitive landscape, and recent activity. This is the foundation every pitch is built on. Most agencies skip this step. We do not.
2
Story development
We identify the angle — a data point, a tension, a news peg — that a journalist would choose to cover. Not what you want to say. What they want to write. The distinction is what separates a pitch that gets a response from one that gets deleted.
3
Journalist targeting
Our AI platform identifies journalists by beat, recent output, and publication tier. CMBN reviews and filters the list for quality. The list is curated, not mass-blasted. Every journalist on the list has a plausible reason to be interested in the story.
4
Outreach and follow-up
The pitch is distributed through CMBN-controlled infrastructure. One intelligent follow-up per journalist, five working days after initial contact. No spam. No relentless harassment. A professional approach that protects your brand’s relationship with the press.
5
Coverage and reporting
Coverage is logged in real time in a shared dashboard: publication name, URL, domain authority score, link type, and estimated backlink value. Monthly report covers placements, DA movement, and the planned angles for the following month. You always know exactly what the service has delivered.
Start with an
audit.
Every retainer begins with a Digital PR Audit (25,000 THB). We identify your strongest story angles and your best media targets. If you proceed to a retainer, the audit fee is deducted from month one.
Book your auditDan Mitchell · CMO, Chiang Mai Business Network
dan@chiangmaibusiness.net
chiangmaibusiness.net · Chiang Mai, Thailand