Something significant happened in Thai tourism in the first week of March 2026 that most Chiang Mai business owners have not yet registered. The Tourism Authority of Thailand announced the launch of a fully rebuilt Amazing Thailand app, available for…
Tourism in Chiang Mai is in a moment of transformation. The old playbook — built around mass arrivals, Chinese group tours, and predictable high seasons — no longer applies. At the recent Travel Link seminar hosted by the Big Data…
We’ve always had stories. Now we have signals. Data won’t replace Chiang Mai’s charm—but it might just save it. Chiang Mai’s tourism sector has long been powered by its people—hoteliers who remember your name, café owners who know your coffee,…