CMBN MEDIA SERVICES — MEDIA KIT & PRESS PACK
Get press-ready
in five days.
Most Chiang Mai businesses have a good story and no way to tell it to a journalist. No brand narrative. No story angles. No journalist contacts. No pitch emails. When a media opportunity arrives — a journalist asking for comment, an event that deserves coverage, a product ready to launch — the moment passes unused. CMBN builds the complete press-ready foundation in five working days.
complete Media Kit delivered
standard Media Kit
matched to your sector
Less than one month of boosting.
on all kit tiers
Every media opportunity
requires materials you
probably do not have.
A journalist from Bangkok Post emails asking for background on your business after reading a mention in a CMBN article. A podcaster covering Chiang Mai food businesses wants to feature you. A trade exhibition organiser asks for a press kit. A potential partner in Singapore asks for a media one-pager before agreeing to a call.
Most Chiang Mai businesses have a website, an active Line OA, maybe a Facebook page with strong organic reach. None of that answers any of those requests. What journalists, editors, and business partners need is a concise brand story, specific pitchable angles, and professional materials they can actually use. Without those, the opportunity closes before it opens.
A Media Kit is not a luxury for large businesses. It is the minimum infrastructure for any business that wants to be covered by journalists, featured by media, or taken seriously by partners who do due diligence before agreeing to a meeting. CMBN builds it in five days and prices it at a level the Chiang Mai mid-market can justify.
“A journalist who cannot find a brand story, a high-resolution image, and a clear explanation of what makes the business interesting will move to the next business on their list. The window is usually one email. The businesses that respond with a complete press pack get the feature. The ones that send a Facebook link do not.”
The CMBN Media Kit is a templated, fast-delivery product designed specifically for businesses that are not yet running a full Digital PR programme but need to be press-ready now. It is the entry point to professional media engagement — and for many businesses, the first time their story has been articulated at the standard a journalist would accept.
It is also the foundation document for any future CMBN Digital PR, Trade PR, or Corporate Communications engagement. Clients who start with a Media Kit and later upgrade to a full service have a 3–4 week head start because the brand story, story angles, and journalist contacts are already built.
Five deliverables. Everything a journalist
needs to cover your story.
Every deliverable in the standard Media Kit has a specific purpose in the press engagement process. Nothing is padding. Nothing is generic. Everything is written for your business.
A 400-word brand narrative written for journalists rather than customers. This is not your About page reformatted. It is the story of your business told from the outside — what makes it distinctive, what the market context is, what the human element is. Written at the standard a sub-editor at Bangkok Post would accept without rewriting.
- Business origin and founding story in editorial register
- Market position and competitive distinctiveness
- Key facts, figures, and milestones in journalist-usable format
- One founder or leadership quote suitable for direct editorial citation
- Delivered in English and Thai
Three distinct, fully developed story angles built from the CMBN Research Engine brief on your business. Each angle is a different editorial hook — a data point, an origin story, a market trend — each targeting a different type of publication or journalist. Not vague themes. Specific, pitchable angles that a journalist can understand in one sentence.
- The pitch concept in one sentence
- The evidence base — data, story, or trend — that makes it credible
- The target publication type best suited to this angle
- The news hook or timeliness factor
- The journalist ask — what you are offering them
50 curated journalist and editor contacts matched to your sector, your story angles, and your target publication tiers. Not a purchased list. Not a generic database export. Contacts selected and reviewed by CMBN’s editorial team for relevance — journalists who actually cover your beat and would plausibly be interested in the angles developed.
- Journalist name and current title
- Publication and coverage beat
- Email address (verified where available)
- Notes on recent coverage relevant to your angles
- Publication tier (national, trade, regional, international)
Two complete, ready-to-send pitch emails — one for each of the two strongest story angles from your kit. Written in the register that trade and national journalists respond to: specific, brief, clear on the ask, and demonstrating that the writer has read the publication. You review, make any changes, and send. No rewriting required.
- Subject line (the make-or-break element — we write three options)
- Opening hook — why this journalist, why this story, why now
- The angle in two sentences maximum
- The supporting evidence — the fact or quote that makes it credible
- A clear, single call to action
A press-ready Open Graph image formatted for editorial use, social sharing, and Line preview cards. When your story is shared — by a journalist, by a partner, by CMBN — the preview image appears professionally rather than defaulting to a random website screenshot. Designed to CMBN’s editorial visual standards with your brand identity applied.
- OG image at 1200×630px — editorial and social standard
- Line share preview formatted and tested
- Business name, category, and key credential visible
- CMBN quality mark included (optional)
- Source file provided for future updates
The Pro Media Kit adds four further deliverables for businesses that need a more complete press infrastructure — particularly useful for businesses approaching a product launch, exhibition, or investor conversation.
- Full press release — launch or announcement ready
- Two additional story angles (five total)
- Journalist contact list expanded to 100 contacts
- CEO / founder quote bank — five attributed quotes ready for use
Any business with a story that
journalists should be telling.
The Media Kit is designed for businesses at the entry point of press engagement — not yet running a full PR programme, but ready to be covered when the opportunity arrives.
From order to delivery
in five working days.
in five days.
Email us to confirm your order. We will schedule the briefing call within 24 hours and deliver your complete Media Kit within five working days. CMBN members receive a 20% discount automatically — just mention your membership when you email.
Order your Media Kit Ask a question first250 Mahidol Rd, Pa Daet, Chiang Mai 50100
Three tiers. One standard:
press-ready.
Every kit is built specifically for your business. The difference between tiers is scope and depth — not quality. Every deliverable in every tier is written at the same editorial standard.
- Brand Story Document — English and Thai
- Three story angles — fully developed
- 50 curated journalist contacts
- Two pitch email drafts with subject line options
- OG image and Line share preview card
- One revision round included
- Delivered as PDF + editable Google Drive folder
- Everything in Standard Kit
- Five story angles (two additional)
- 100 curated journalist contacts
- Full press release — launch or announcement ready
- CEO / founder quote bank — five attributed quotes
- Two revision rounds included
- Golden Pages listing review and optimisation included
- Pro Media Kit built in month one at no additional charge
- Kit deliverables feed directly into the PR campaign
- Story angles become the first campaign pitches
- Journalist list is the starting point for outreach
- Brand story becomes the foundation for all press materials
- No overlap — full value from the Kit within the retainer
CMBN members receive a 20% discount on all kit tiers. All prices exclude Thai VAT. Rush delivery (3 working days) available for Standard Kit at 24,000 THB — contact us to confirm availability.
What changes when you have
something to send a journalist.
The Media Kit does not guarantee coverage. It guarantees that when a journalist asks, you have a professional answer ready within two minutes.
The next journalist
inquiry is coming.
You cannot predict when a journalist will ask about your business, when an exhibition organiser will request a press pack, or when a potential partner will ask for a media one-pager before agreeing to a call. What you can control is whether you are ready when they do.
The Standard Media Kit is 18,000 THB — less than one month of Facebook advertising that leaves no permanent asset when it stops. It is delivered in five working days and is ready to use the moment it arrives. CMBN members receive a 20% discount.
dan@chiangmaibusiness.net · +66 (0)52 000 487